A premier direct marketing and production company, we leverage analytics and best practices to drive growth in subscriptions, audiences, memberships, donations and revenue. We provide custom solutions to help you develop efficiencies in processes and workflows so you can exceed your goals. A premier direct marketing and production company, we leverage analytics and best practices to drive growth in subscriptions, audiences, memberships, donations and revenue. We provide custom solutions to help you develop efficiencies in processes and workflows so you can exceed your goals.

Media • Publishing • Membership • B2B • Nonprofit/Fundraising

+0 EXPERTS
In marketing, production & paper
procurement
+0 MILLION
Magazines produced
annually
+0 MILLION
Promotions mailed
annually
$0 MILLION
Purchased in paid social media
annually

How We Can Help

Marketing Services

Optimize marketing across channels based on best practices and business intelligence to maximize your audience and improve your results.

Production Services

Utilize our extensive industry knowledge and highly experienced team to develop custom, innovative solutions to meet your print and digital business needs.

Paper Procurement Services

Leverage our scale , scope , and broad expertise to provide the most cost effective , efficient , and sustainable paper procurement and supply chain management solution

We Believe In Having the Right Conversation

Whether you’re looking to take your first steps with PWX Solutions or simply to learn more about our offerings, we are here to connect. Please contact us.

    ONLINE ORDER FORM OPTIMIZATION

    CLIENT: LEADING SCIENTIFIC AND EDUCATIONAL NON-PROFIT AND MEDIA ORGANIZATION.

    Better UX Improved Customer Experience - and Reduced Costs


    Objective:

    Optimize online subscription order pages across marketing channels.

    Challenge:

    • Layout of existing order pages limited the number of offers/options and the user journey spread across multiple pages.
    • Client wanted increased flexibility for updating marketing messaging and legal disclosures.
    • Alternative payment options were not available.

    Solution:

    • Designed new order page that clearly displayed the specific benefits of each offer in a user-friendly format.
    • Consolidated regional offers/types of orders within the same page to avoid users having to navigate between pages.
    • Redesigned order flow to include alternative payment options seamlessly.
    • Created the ability to incorporate updates and toggle dynamically based on type of offer or other business need.

    Results:

    • Improved user experience by creating an all-in-one shop that the client desired.
    • Reduced cost for future maintenance and changes in content/offers; after testing changes rolled out to the client’s other brands.

    Strategic Planning


    Any new client relationship begins with a comprehensive review of your current business, pinpointing immediate needs, challenges, and goals. We study your recent successes and obstacles, identify methods to best meet your objectives, and then rigorously test those assumptions. Once clear goals have been outlined, we create a customized plan and regularly review progress to ensure we remain on target.

    Strategic planning may include the following:

    • SWOT Analysis
    • Annual Review of Goals and Objectives
    • Predictive Modeling
    • Budgets and Financial Planning
    • Test Planning and Evaluation
    • Research and Competitive Analysis

    Acquisition and Retention


    At PWX Solutions, we understand the multi-faceted approach needed for an effective and comprehensive marketing strategy. For maximum success and revenue growth, we focus on both new business acquisition and retention marketing to help our clients reach profitability and longevity.

    Driving New Business

    New business acquisition is key for growing and maintaining your business. From the top of the acquisition funnel, we assist clients with identifying their target audiences, communicating effectively to prospects, and converting those prospects into paid customers or donors. Investing in a robust new business strategy will ultimately pay off over time, leading to increased ROI and profitability.

    Maximizing Customer Retention

    While new business feeds the funnel, a solid retention strategy is essential for revenue growth. Strong retention rates indicate satisfied customers, which is always our goal! Nurturing and engaging with existing customers is vital – replacing a customer is much more costly than keeping an existing one – and thus contributes to long-term profitability. Our marketers are experts at managing subscription and membership businesses, optimizing retention rates and maximizing overall net revenue.

    Multi-Channel Marketing


    A comprehensive marketing plan includes outreach across numerous channels to achieve the greatest possible results. We understand every client’s needs differ and provide customized offerings. PWX Solutions draws from expertise across digital and brick-and-mortar channels to recommend tactics to help clients exceed their goals. A staff of 150+ experts are organized by function and collaborate to deliver results. Our long-standing relationships with top vendors enable us to negotiate favorable pricing and bring best-in-class services, systems and processes to our clients.

    Digital Marketing Solutions:

    • Website Optimization
    • Email Marketing
    • Social Media Marketing
    • Audience Development
    • Email Acquisition
    • Search Engine Marketing & Display
    • Paywalls / Content Monetization
    • eCommerce
    • Digital Partner Collaboration (Amazon, Apple, etc)

    Offline Marketing Channels:

    • Direct Mail
    • Retail Sales / Distribution
    • 3rd Party Partnerships
    • TV and Video Advertising
    • Telemarketing

    Marketing Operations:

    • Payment and Billing Optimization
    • Automatic Renewal
    • Vendor Relationships & Management
    • Service Selection and RFPs
    • Customer Service

    Insights and Analytics


    At PWX Solutions, we believe in collecting comprehensive data to inform our marketing campaigns, which contributes to their effectiveness. We provide clients with a suite of reports that helps them to track performance. Reports are customized to meet a client’s needs and objectives, and can be viewed, downloaded or emailed via our private client website.

    We regularly review promotion reports – as well as daily/weekly campaign and source performance – for ways to optimize response. With an eye on the competition and industry trends, we execute regular testing to maximize P&L potential. We continually evaluate the long-term profitability of each source to ensure every marketing tactic we employ is making a valuable contribution toward a client’s objectives and bottom line.

    Insights and Analytics may include the following:

    • Comprehensive Reporting/Analytics
    • Sophisticated Financial Modeling
    • Competitive Research
    • Price Optimization
    • Lifetime Value Analysis
    • P&L Management