Last Updated: 12/01/2021
This Privacy Policy applies to the website available at https://pwxsolutions.com/, including all features and functionality thereof (the “Website”), owned and operated by PubWorx Services, LLC (“PubWorx,” “we,” “us”). This policy applies to all visitors of the Website (“you” or “your”) and explains how we may collect, use, and disclose information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”). It also explains your choices regarding use, access, and changes to your Personal Information. For the sake of clarity, this policy does not apply to: (a) services performed for our customers separate from the Website, which services are governed by our customer agreement; and (b) anonymous, de-identified, or aggregate information.
By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Website.
Please also review the Terms of Use, as that is an agreement between you and us that governs your use of the Website. Your use of certain features and functionality of the Website may also be governed by your or your employer’s agreement with us.
When you visit our Website, you may choose to provide us with certain information, including your name, email address, phone number, mailing address, and company name in order to inquire about our services. You may also provide us with a user name and password to access certain features of our Website.
In addition, when you access our Website, our servers automatically collect the Internet Protocol (“IP”) address associated with your computer. We may also collect additional information such as a browser type and version, the operating system of your device and language, country, as well as areas in the Website you visit most frequently and when. If you log into any features or functionality of the Website, we also collect the login timestamp. We use this information to help us administer the Website, remember your preferences, and diagnose technical problems. We also analyze the information for aggregate trends about how our Website is used and to help improve the Website.
To collect this information, we may use the following technologies:
Cookies. Cookies are small data files sent by a website and stored on the computer or device at the request of that site. Cookies store information related to a user’s browser to enable us to recognize the browser on return visits to our Website and to remember your preferences.
Pixel tags. A pixel tag (also referred to as a “clear gif” or “web beacon”) allows us to track the online usage patterns of the Website and to understand which links are clicked, or when you open emails that we may send to you. We use this information to help us improve the Website and our communications.
HTML5 Storage. HTML5 storage or local storage allows us to distinguish your device from others and to remember information that might be important for the functioning of the Website, such as to remember your logged in state. Typically, HTML5 storage is only deleted if all Internet history, cache, and cookies are deleted. Check your browser controls for information on how to delete your HTML5 storage.
We use third-party service providers, including Google Analytics, to assist us in collecting and understanding usage information. To learn more about Google Analytics, visit their privacy policy. You may opt out of Google Analytics by downloading their browser add-on, available at https://tools.google.com/dlpage/gaoptout. Note that we are not responsible for their opt-out tool.
Most browsers can be set to detect browser cookies and to let a user reject them, but refusing cookies may affect certain Website features that are provided for your convenience. To learn more about browser cookies, including how to manage or delete them, refer to the “Tools,” “Help,” or similar section of your web browser.
We do not serve targeted advertising on our Website, however, when you use the Internet, unaffiliated third parties, including ad networks, analytics companies, and social networking platforms, may use tracking technologies such as those described above to collect information about your online activities over time and across our and other websites in order to serve you advertisements that they believe may be of interest to you. As with most sites, we do not honor “do not track” signals transmitted by web browsers as there is no industry standard for implementing such programs.
For more information about third-party advertisers and how to prevent them from using your information, visit the NAI’s consumer website at http://www.networkadvertising.org/choices or http://www.aboutads.info/choices/. If you want to opt out using these tools, you need to opt out separately for each of your devices and for each web browser (such as Chrome, Edge Firefox, Safari or others) that you use on each device.
A Note About Children:
Our Website is intended for a general audience and not for children under the age of consent. Should we learn that we have inadvertently collected Personal Information from a child, we will take steps to promptly delete it.
We use and disclose your Personal Information for the purposes described above and for the following:
If you would like to review, correct, update or request that we delete Personal Information you have provided to us, please contact us here and specify what you would like to review, correct, update or have deleted.
We may engage with third parties to facilitate our delivery of our Website and to provide certain features on our behalf, such as data hosting, analytics, content delivery, maintenance, email and marketing management, security and similar functions. These third parties may require a limited amount of information, including Personal Information, in order to deliver their services.
Our Website may contain links to third party websites, including social networking websites. The fact that we link to a website is not an endorsement or representation of an affiliation with that website. We do not control third party websites or their privacy practices. These other websites may place their own cookies or other files on your computer, collect data or solicit Personal Information from you. Other sites follow different rules regarding the use or disclosure of the Personal Information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.
We implement physical, administrative, and technical safeguards to help protect the confidentiality, integrity and availability of your Personal Information. The Internet, however, is not perfectly secure, and no system of physical or electronic security is impenetrable, so we cannot guarantee the security of your Personal Information or the security of servers, networks or databases. We are not responsible for security breaches not reasonably within our control.
Certain features or functionality of the Website may require unique account identifiers and/or passwords to access. You are responsible for maintaining the confidentiality of any such account id and password. If you become aware of any unauthorized use of your account credentials or suspect a security compromise, please promptly notify us via email using this link.
We retain Personal Information for as long as is necessary to provide you with access to our Website or as long as is permissible under applicable law, including as necessary to comply with our legal obligations, resolve disputes, enforce our agreements, comply with applicable industry standards, and protect the security of our Website.
We may send you emails with information about our products and services that we believe may be of interest. You may opt out of receiving these email messages from us by clicking on the “unsubscribe” link found at the bottom of every email that we send or by contacting us via email using this link.
California residents have certain rights with respect to their Personal Information, as described below. Before we may fulfill your requests, we are required by law to verify your identity in order to prevent unauthorized access to your Personal Information. This may mean that we will need to ask you to verify certain information previously provided by you, or other methods as practicable.
Right to Know and Access Information: You may request access to the Personal Information we maintain about you in the ordinary course of business. If we grant your request, we will provide you with a copy of that Personal Information, however, we may not fulfill some or all of your request to access as permitted by applicable law.
Deletion of Information: You may request that we delete your Personal Information. Depending on the scope of your request, we may refrain from granting your request, as permitted by applicable law. For example, we may be legally required to retain your Personal Information in our business records.
We do not engage in behavior that California law categorizes as a “sale” of Personal Information.
Authorized Agent: You may use an authorized agent to exercise a privacy right on your behalf. If you are an authorized agent acting on behalf of a California resident to communicate with us or to exercise a privacy right, you must be able to demonstrate that you have the requisite authorization to act on behalf of the resident. This includes being able to provide the required supporting verification information, which includes a valid Power of Attorney in the State of California, proof that you have access to the consumer’s interface, and proof of your own identify.
To Exercise Your Rights:
To exercise the rights described above, or to inquire regarding our practices related to your rights, please contact us at: Website Privacy Policy Inquiry, PubWorx Services, LLC, 135 West 50th Street, 20th Floor, New York, NY 10020 or via email using this link.
Please note that your exercise of the above rights is subject to certain exemptions to safeguard the public interest (e.g., the prevention or detection of crime) and our interests (e.g., the maintenance of legal privilege). We will try to comply with your request as soon as reasonably practicable. Where required by applicable law, we will notify you if we reject your request and notify you of any reasons we are unable to honor your request.
Non-discrimination: We shall not discriminate or otherwise penalize anyone for exercising their rights under this Privacy Policy.
Categories of Personal Information we collect
Categories of sources from which the Personal Information is collected
Business or commercial purpose for collecting or selling Personal Information
We do not sell Personal Information.
We collect your Personal Information to operate and maintain the Website, respond to your requests, and for the purposes described above, and to:
Categories of third parties with whom we share Personal Information
We may share your Personal Information with certain third parties providing features and functionality on our behalf, including to analytics companies to help us better understand how our Website is used.
Categories of third parties with whom we may “sell” Personal Information
We do not sell Personal Information.
Specific pieces of Personal Information we have collected
California “Shine the Light” Rights:
If you are a resident of California, you may request certain information regarding our disclosure of Personal Information (if any) for marketing purposes. To make such a request, please contact us at: Website Privacy Policy Inquiry, PubWorx Services, LLC, 135 West 50th Street, 20th Floor, New York, NY 10020, or via email using this link.
As our Website evolves, we may make changes to this Privacy Policy. We will alert you to changes by providing notice within the Website or otherwise as required by law. The “last updated” note at the top of this policy indicates when it was last revised, and updates will become effective when they are posted.
If you have any concerns or complaints about how we handle your Personal Information, or if you have questions regarding this Privacy Policy, please contact us at Website Privacy Policy Inquiry, PubWorx Services, LLC, 135 West 50th Street, 20th Floor, New York, NY 10020 or via email using this link.
Any new client relationship begins with a comprehensive review of your current business, pinpointing immediate needs, challenges, and goals. We study your recent successes and obstacles, identify methods to best meet your objectives, and then rigorously test those assumptions. Once clear goals have been outlined, we create a customized plan and regularly review progress to ensure we remain on target.
Strategic planning may include the following:
At PWX Solutions, we understand the multi-faceted approach needed for an effective and comprehensive marketing strategy. For maximum success and revenue growth, we focus on both new business acquisition and retention marketing to help our clients reach profitability and longevity.
Driving New Business
New business acquisition is key for growing and maintaining your business. From the top of the acquisition funnel, we assist clients with identifying their target audiences, communicating effectively to prospects, and converting those prospects into paid customers or donors. Investing in a robust new business strategy will ultimately pay off over time, leading to increased ROI and profitability.
Maximizing Customer Retention
While new business feeds the funnel, a solid retention strategy is essential for revenue growth. Strong retention rates indicate satisfied customers, which is always our goal! Nurturing and engaging with existing customers is vital – replacing a customer is much more costly than keeping an existing one – and thus contributes to long-term profitability. Our marketers are experts at managing subscription and membership businesses, optimizing retention rates and maximizing overall net revenue.
A comprehensive marketing plan includes outreach across numerous channels to achieve the greatest possible results. We understand every client’s needs differ and provide customized offerings. PWX Solutions draws from expertise across digital and brick-and-mortar channels to recommend tactics to help clients exceed their goals. A staff of 150+ experts are organized by function and collaborate to deliver results. Our long-standing relationships with top vendors enable us to negotiate favorable pricing and bring best-in-class services, systems and processes to our clients.
Digital Marketing Solutions:
Offline Marketing Channels:
Marketing Operations:
At PWX Solutions, we believe in collecting comprehensive data to inform our marketing campaigns, which contributes to their effectiveness. We provide clients with a suite of reports that helps them to track performance. Reports are customized to meet a client’s needs and objectives, and can be viewed, downloaded or emailed via our private client website.
We regularly review promotion reports – as well as daily/weekly campaign and source performance – for ways to optimize response. With an eye on the competition and industry trends, we execute regular testing to maximize P&L potential. We continually evaluate the long-term profitability of each source to ensure every marketing tactic we employ is making a valuable contribution toward a client’s objectives and bottom line.
Insights and Analytics may include the following:
CLIENT: LEADING SCIENTIFIC AND EDUCATIONAL NON-PROFIT AND MEDIA ORGANIZATION
Better UX Improved Customer Experience - and Reduced Costs
Objective:
Optimize online subscription order pages across marketing channels.
Challenge:
Layout of existing order pages limited the number of offers/options and the user journey spread across multiple pages. Client wanted increased flexibility for updating marketing messaging and legal disclosures. Alternative payment options were not available.Solution:
Designed new order page that clearly displayed the specific benefits of each offer in a user-friendly format. Consolidated regional offers/types of orders within the same page to avoid users having to navigate between pages. Redesigned order flow to include alternative payment options seamlessly. Created the ability to incorporate updates and toggle dynamically based on type of offer or other business need.Results:
Improved user experience by creating an all-in-one shop that the client desired. Reduced cost for future maintenance and changes in content/offers; after testing changes rolled out to the client’s other brands.CLIENT: ICONIC MUSIC AND LIFESTYLE MEDIA BRAND
Model Increased Consumer Revenue more than 30%
Objective:
Generate additional revenue from existing customer base.
Challenge:
Introduce new, higher prices to support a premium product while limiting the number of customers lost. Maximize the revenue on an individual basis, not by source of business/length of time as customer.Solution:
Created and tested a scalable price structure to build a sample set of data. Built a model to identify individuals who will likely support higher renewal prices. Allowed the model to assign prices based on model score (not previous source of business). Tested the model’s success in generating higher renewal prices while minimizing customer churn.Results:
Identified individuals who were price insensitive. Increased average price up to 33%. Improved total revenue more than 30%. Determined the optimal balance of increased price and minimal churn.CLIENT: GLOBAL MEDIA BRAND THAT CELEBRATES ENTREPRENEURIAL CAPITALISM
Saved $50k Annually with Direct Mail Best Practices
Objective:
Identify expense savings in direct mail program.
Challenge:
Client has mailed out an effective acquisition piece for more than ten years. Despite continual testing, it could not be beat. Control package was expensive: a 6×9 envelope with a label and the contents of the package included a personalized order form that required a mail match process to include the correct form with addressing on the envelope.Solution:
Developed testing that resulted in winner using standard practices to create more traditional business envelope size mail piece that improved or maintained response in the various offers mailed.
Results:
Simplified mail production process Printed less expensive new mail pieceRecurring annual savings: $50k+
CLIENT: INDEPENDENT REGIONAL MEDIA COMPANY
Introduced SEM and Social for 43% Increase in Online Revenue
Objective:
Invest in new online channels that renew automatically to add to long term revenue growth. Diversify source mix to reduce reliance on direct mail.
Challenge:
In recent years, significant focus was placed on optimizing website and email channels to drive incremental new business.
Based on the success of existing web channels and automatic renewals, client was interested in expanding to paid social and SEM to increase online-generated subscriptions.
Solution:
Optimized price point and varied premium offers for specific audience targets Tested creative to increase conversions, stay up-to-date with seasonality and match product’s social branding Adjusted bidding strategies to drive spend or reduce budget as needed to maximize ROIBased on successful results, expanded SEM and Social promotions to another brand in client’s portfolio.
Results:
Generated over 17,000 new subs from search and social promotions to date. Primary product offer increased revenue from online sources 46% in 2 years, due to the addition of new channels. For the second product introduced, both SEM and Facebook generated profitable subscriptions in year 1, with significant profit growth projected as customers renew.CLIENT: MULTI-CHANNEL CONTENT PROVIDER FOR DESIGN OBSESSED AUDIENCE
Lowered CPA 20% in Search Engine Marketing
Objective:
Find new business subscribers within the target CPA through SEM. Utilize Google’s advertising platforms to drive magazine subscriptions.
Challenge:
Client needed to strengthen their marketing tactics in order to increase market share among a growing list of competitors.
Solution:
Initiated SEM to increase digital marketing presence. After discovering which keywords and terms were most profitable, created multiple separate campaigns to further optimize results. Established appropriate cost per acquisition goals and efficiently divided the budget to target the most relevant traffic to the most profitable areas of the business.Results:
130% higher click to conversion rate compared to Googles benchmarks 20% lower cost per acquisition than target 3% higher average order valueIncreased SEM budget in accordance with ROI and continued to experience exceptionally positive results.