Testimonials About the Company Leadership Team Careers

Al has over 45 years of US and International executive leadership experience in business operations, strategic planning, corporate acquisitions, restructuring and supply chain management. He has managed worldwide staffs in excess of 2500 and has had responsibility for budgets of more than $2 Billion. Prior to becoming PWX Solutions CEO and President, Al held positions as Executive Vice President of The Reader’s Digest Association Inc. and President of Reader’s Digest Manufacturing Corporation. Known as an innovative and business/staff developing leader, his track record centers around significant efficiency and revenue bottom line performance driven by strong emphasis on cost reduction, business growth and industry leading re-engineering initiatives.

John has more than 17 years of experience in the media industry. In his current role at PWX Solutions John is a senior leader within Consumer Marketing and works across the organization on strategic initiatives. Over his time in the media industry he has held executive level responsibilities across a number of areas including Consumer Marketing, Business Development, Licensing, Ecommerce Initiatives, Information Technology, and Strategic Partnerships. Prior to joining PubWorX at its inception, John’s media experience included executive level positions at both Condé Nast and The New York Times Magazine Group.

JOHN KULHAWIK

President

JOHN KULHAWIK

Chief Marketing Officer

John has more than 17 years of experience in the media industry. In his current role at PWX Solutions John is a senior leader within Consumer Marketing and works across the organization on strategic initiatives. Over his time in the media industry he has held executive level responsibilities across a number of areas including Consumer Marketing, Business Development, Licensing, Ecommerce Initiatives, Information Technology, and Strategic Partnerships. Prior to joining PubWorX at its inception, John’s media experience included executive level positions at both Condé Nast and The New York Times Magazine Group.

DAVID A. SCHIRMER

VP, Paper and Supply Chain

As VP and GM of PWX Solutions, Dave is responsible for paper procurement and sustainability. Prior to joining Hearst in 2004, he held various sales and executive positions with Abitibi Consolidated and predecessor companies where he worked for 27 years.

Sandie has over 25 years of experience working in the publishing industry. Prior to joining PWX Solutions, Sandie worked at Rodale Inc. where she managed Production, Editorial Operations and Technology Services. In addition to working in production, over her career Sandie has also supported workflow systems and operations for books and direct mail products. During her time at Rodale, Sandie focused on identifying ways to transform business functions through the use of best practices and technology generating significant operational efficiencies and cost savings.

SANDIE ROBERTS

Chief Production Officer

SANDIE ROBERTS

Chief Production Officer

Sandie has over 25 years of experience working in the publishing industry. Prior to joining PWX Solutions, Sandie worked at Rodale Inc. where she managed Production, Editorial Operations and Technology Services. In addition to working in production, over her career Sandie has also supported workflow systems and operations for books and direct mail products. During her time at Rodale, Sandie focused on identifying ways to transform business functions through the use of best practices and technology generating significant operational efficiencies and cost savings.

ONLINE ORDER FORM OPTIMIZATION

CLIENT: LEADING SCIENTIFIC AND EDUCATIONAL NON-PROFIT AND MEDIA ORGANIZATION.

Better UX Improved Customer Experience - and Reduced Costs


Objective:

Optimize online subscription order pages across marketing channels.

Challenge:

  • Layout of existing order pages limited the number of offers/options and the user journey spread across multiple pages.
  • Client wanted increased flexibility for updating marketing messaging and legal disclosures.
  • Alternative payment options were not available.

Solution:

  • Designed new order page that clearly displayed the specific benefits of each offer in a user-friendly format.
  • Consolidated regional offers/types of orders within the same page to avoid users having to navigate between pages.
  • Redesigned order flow to include alternative payment options seamlessly.
  • Created the ability to incorporate updates and toggle dynamically based on type of offer or other business need.

Results:

  • Improved user experience by creating an all-in-one shop that the client desired.
  • Reduced cost for future maintenance and changes in content/offers; after testing changes rolled out to the client’s other brands.

Strategic Planning


Any new client relationship begins with a comprehensive review of your current business, pinpointing immediate needs, challenges, and goals. We study your recent successes and obstacles, identify methods to best meet your objectives, and then rigorously test those assumptions. Once clear goals have been outlined, we create a customized plan and regularly review progress to ensure we remain on target.

Strategic planning may include the following:

  • SWOT Analysis
  • Annual Review of Goals and Objectives
  • Predictive Modeling
  • Budgets and Financial Planning
  • Test Planning and Evaluation
  • Research and Competitive Analysis

Acquisition and Retention


At PWX Solutions, we understand the multi-faceted approach needed for an effective and comprehensive marketing strategy. For maximum success and revenue growth, we focus on both new business acquisition and retention marketing to help our clients reach profitability and longevity.

Driving New Business

New business acquisition is key for growing and maintaining your business. From the top of the acquisition funnel, we assist clients with identifying their target audiences, communicating effectively to prospects, and converting those prospects into paid customers or donors. Investing in a robust new business strategy will ultimately pay off over time, leading to increased ROI and profitability.

Maximizing Customer Retention

While new business feeds the funnel, a solid retention strategy is essential for revenue growth. Strong retention rates indicate satisfied customers, which is always our goal! Nurturing and engaging with existing customers is vital – replacing a customer is much more costly than keeping an existing one – and thus contributes to long-term profitability. Our marketers are experts at managing subscription and membership businesses, optimizing retention rates and maximizing overall net revenue.

Multi-Channel Marketing


A comprehensive marketing plan includes outreach across numerous channels to achieve the greatest possible results. We understand every client’s needs differ and provide customized offerings. PWX Solutions draws from expertise across digital and brick-and-mortar channels to recommend tactics to help clients exceed their goals. A staff of 150+ experts are organized by function and collaborate to deliver results. Our long-standing relationships with top vendors enable us to negotiate favorable pricing and bring best-in-class services, systems and processes to our clients.

Digital Marketing Solutions:

  • Website Optimization
  • Email Marketing
  • Social Media Marketing
  • Audience Development
  • Email Acquisition
  • Search Engine Marketing & Display
  • Paywalls / Content Monetization
  • eCommerce
  • Digital Partner Collaboration (Amazon, Apple, etc)

Offline Marketing Channels:

  • Direct Mail
  • Retail Sales / Distribution
  • 3rd Party Partnerships
  • TV and Video Advertising
  • Telemarketing

Marketing Operations:

  • Payment and Billing Optimization
  • Automatic Renewal
  • Vendor Relationships & Management
  • Service Selection and RFPs
  • Customer Service

Insights and Analytics


At PWX Solutions, we believe in collecting comprehensive data to inform our marketing campaigns, which contributes to their effectiveness. We provide clients with a suite of reports that helps them to track performance. Reports are customized to meet a client’s needs and objectives, and can be viewed, downloaded or emailed via our private client website.

We regularly review promotion reports – as well as daily/weekly campaign and source performance – for ways to optimize response. With an eye on the competition and industry trends, we execute regular testing to maximize P&L potential. We continually evaluate the long-term profitability of each source to ensure every marketing tactic we employ is making a valuable contribution toward a client’s objectives and bottom line.

Insights and Analytics may include the following:

  • Comprehensive Reporting/Analytics
  • Sophisticated Financial Modeling
  • Competitive Research
  • Price Optimization
  • Lifetime Value Analysis
  • P&L Management