REPORTING ANALYST – MARKETING ANALYTICS

  • Full Time
  • New York

POSITION SUMMARY:

The responsibility of the Reporting Analyst is to support the Reporting team within the Marketing Analytics group in its efforts to provide PWX Solutions Management, Marketing Leads and Clients with information on business and campaign performance.  The Reporting Analyst will be accountable for producing and updating reports, dashboards and data feeds to help drive more informed business decisions.  The Analyst will utilize strong analytical, quantitative and presentation skills to support the company and client’s offline and online marketing functions.

The ideal candidate will have a blend of marketing and analytic ability.  S/he must be able to process and interpret vast amounts of data and compile the data into insightful reports that support the organizational needs.  S/he will monitor, report and project the performance of our marketing efforts and inform business leads of trends and variances against expectations.  This individual should be a driven, self starter capable of identifying business needs and suggesting solutions and improvements.

SPECIFIC RESPONSIBILITIES:

  • Develop and update appropriate business reports to support business, marketing and client needs.
  • Execute standard and consistent marketing campaign financial “proformas” to help evaluate and determine the financial impact / ROI of marketing campaigns on each client’s business as appropriate. Includes both a near term and Lifetime Value perspective as determined by each client’s strategy/ objectives
  • Assume responsibility for the routine maintenance and quality assurance of the data and reporting platforms.
  • Generate timely and accurate reports as needed/scheduled

EXPERIENCE AND SKILLS REQUIRED:

  • BA/BS required
  • Minimum 1-2 years of work experience in a data intensive environment
  • Strong Excel skills (vLookups, Pivot Tables, macro coding and debugging)
  • Access, SQL and/or programming skills (Python) a plus
  • Exceptional quantitative/problem-solving orientation
  • Excellent communication and interpersonal skills
  • High sense of urgency and an entrepreneurial spirit
  • Ability to deliver business insight
  • Must be able to handle multiple projects
  • Ability to work independently
  • Position to be New York based
  • Experience in publishing industry a plus

To apply for this job email your details to amanda.maguire@pwxsolutions.com

ONLINE ORDER FORM OPTIMIZATION

CLIENT: LEADING SCIENTIFIC AND EDUCATIONAL NON-PROFIT AND MEDIA ORGANIZATION.

Better UX Improved Customer Experience - and Reduced Costs


Objective:
Optimize online subscription order pages across marketing channels.

Challenge:

  • Layout of existing order pages limited the number of offers/options and the user journey spread across multiple pages.
  • Client wanted increased flexibility for updating marketing messaging and legal disclosures.
  • Alternative payment options were not available.

Solution:

  • Designed new order page that clearly displayed the specific benefits of each offer in a user-friendly format.
  • Consolidated regional offers/types of orders within the same page to avoid users having to navigate between pages.
  • Redesigned order flow to include alternative payment options seamlessly.
  • Created the ability to incorporate updates and toggle dynamically based on type of offer or other business need.

Results:

  • Improved user experience by creating an all-in-one shop that the client desired.
  • Reduced cost for future maintenance and changes in content/offers; after testing changes rolled out to the client’s other brands.

Strategic Planning

Any new client relationship begins with a comprehensive review of your current business, pinpointing immediate needs, challenges, and goals. We study your recent successes and obstacles, identify methods to best meet your objectives, and then rigorously test those assumptions. Once clear goals have been outlined, we create a customized plan and regularly review progress to ensure we remain on target.

Strategic planning may include the following:

  • SWOT Analysis
  • Annual Review of Goals and Objectives
  • Predictive Modeling
  • Budgets and Financial Planning
  • Test Planning and Evaluation
  • Research and Competitive Analysis

Acquisition and Retention

At PWX Solutions, we understand the multi-faceted approach needed for an effective and comprehensive marketing strategy. For maximum success and revenue growth, we focus on both new business acquisition and retention marketing to help our clients reach profitability and longevity.

Driving New Business

New business acquisition is key for growing and maintaining your business. From the top of the acquisition funnel, we assist clients with identifying their target audiences, communicating effectively to prospects, and converting those prospects into paid customers or donors. Investing in a robust new business strategy will ultimately pay off over time, leading to increased ROI and profitability.

Maximizing Customer Retention

While new business feeds the funnel, a solid retention strategy is essential for revenue growth. Strong retention rates indicate satisfied customers, which is always our goal! Nurturing and engaging with existing customers is vital – replacing a customer is much more costly than keeping an existing one – and thus contributes to long-term profitability. Our marketers are experts at managing subscription and membership businesses, optimizing retention rates and maximizing overall net revenue.

Multi-Channel Marketing

A comprehensive marketing plan includes outreach across numerous channels to achieve the greatest possible results. We understand every client’s needs differ and provide customized offerings. PWX Solutions draws from expertise across digital and brick-and-mortar channels to recommend tactics to help clients exceed their goals. A staff of 150+ experts are organized by function and collaborate to deliver results. Our long-standing relationships with top vendors enable us to negotiate favorable pricing and bring best-in-class services, systems and processes to our clients.

Digital Marketing Solutions:

  • Website Optimization
  • Email Marketing
  • Social Media Marketing
  • Audience Development
  • Email Acquisition
  • Search Engine Marketing & Display
  • Paywalls / Content Monetization
  • eCommerce
  • Digital Partner Collaboration (Amazon, Apple, etc)

Offline Marketing Channels:

  • Direct Mail
  • Retail Sales / Distribution
  • 3rd Party Partnerships
  • TV and Video Advertising
  • Telemarketing

Marketing Operations:

  • Payment and Billing Optimization
  • Automatic Renewal
  • Vendor Relationships & Management
  • Service Selection and RFPs
  • Customer Service

Insights and Analytics

At PWX Solutions, we believe in collecting comprehensive data to inform our marketing campaigns, which contributes to their effectiveness. We provide clients with a suite of reports that helps them to track performance. Reports are customized to meet a client’s needs and objectives, and can be viewed, downloaded or emailed via our private client website.

We regularly review promotion reports – as well as daily/weekly campaign and source performance – for ways to optimize response. With an eye on the competition and industry trends, we execute regular testing to maximize P&L potential. We continually evaluate the long-term profitability of each source to ensure every marketing tactic we employ is making a valuable contribution toward a client’s objectives and bottom line.

Insights and Analytics may include the following:

  • Comprehensive Reporting/Analytics
  • Sophisticated Financial Modeling
  • Competitive Research
  • Price Optimization
  • Lifetime Value Analysis
  • P&L Management